BIGCOMMERCE VS. SHOPIFY; WHICH IS THE BETTER OPTION

Choosing an e-commerce platform can be very challenging for a business owner.   Fortunately,   with platforms such as Bigcommerce and Shopify, one cannot run out of choice. If you have had a chance to interact with either one of them, you can attest to the fact that they have many features that could help a business grow. The question then becomes, Bigcommerce vs. Shopify: which is the better option?
 We will explore this in a little detail below.
 When choosing your preferred option, it would be essential to consider certain aspects including:-

PRICING

The price of an e-commerce platform will depend on what features you wish to incorporate. Both Shopify and Bigcommerce are affordable, and even a startup business can find extensions that are not too expensive.

CUSTOMIZATION

Every business has its own needs; it is, therefore, important that whichever e-commerce platform you opt for, gives you the flexibility to customize it as per your requirements.  Both Shopify and Bigcommerce give you the option to integrate whatever extensions you need for your business.  Whether it is inventory management, customer management platform, promotions, among others; you will get them in their marketplace.
 Once you have everything you need, you can efficiently run your online store from the dashboard.  The best part about customizing your e-commerce platform is that you only include what you need, and have first-hand knowledge of everything you have done.

WEBSITE FUNCTIONALITY

 When you are operating an online business, your website is critical.  You can therefore not afford downtimes, slow websites, and unresponsive websites, among others.  Your e-commerce platform, therefore, has to allow you to perform at optimum at all times.
 You do not want a situation where customers complain that sometimes they’re not able to access your website. While on your end you could be aware that it is due to high traffic at certain hours, it is not information you will necessarily want to share with your customers.
 Shopify and Bigcommerce are e-commerce platforms designed with business in mind.  They have, therefore, both taken the time to ensure that the website remains responsive at all times.

SECURITY FEATURES

 Running an online business means that you collect a lot of valuable customer information.  Your transactions are also online, so there is a lot of essential data that you manage daily.  The loss of data will impact on your business negatively, and you could even face lawsuits.
 Losing this data to hackers would be disastrous to your business.  Cybercriminals target online platforms that are not secure.  Both Shopify and Bigcommerce have security as one of their key selling points.  They have taken the time to invest in servers that hackers will have a hard time penetrating.  The onus, however, remains with you as a business owner to take the necessary steps to secure your data.

ONLINE MARKETING AND CRM

 Any business owner knows that the only way for an online store to find success is if people visit the website.  Beyond visiting, you need to be able to convert the leads into sales.  E-commerce platforms that have tools that can assist a business owner in online marketing are, therefore, vital.
 To be able to convert your website visitors into future customers, you need to find a way to connect with them.  Customer Relationship Management (CRM) tools will assist in this.
 Both Shopify and Bigcommerce have applications that will help with the marketing and customer relationship management aspects.

CONCLUSION

Between Shopify and Bigcommerce; we may not tell you which platform is better.  What we have done is to highlight to you what makes an e-commerce platform stand out.
 So go ahead, pick the one that works for your business, apply the right tools, and watch your online platform grow.